The Ministry of External Affairs confirmed that global e-tailer giant Amazon has withdrawn the doormats bearing the Indian national flag.
The withdrawal came after External Affairs Minister Sushma Swaraj threatened to impose a visa boycott on employees of the e-tailer and also rescind the visas issued earlier.
The episode involving the Indian tricolour doormat is the latest controversy to hit Amazon over India-linked items. Last year the company withdrew footmats that had Hindu deities and images inscribed on them. The company had similarly drawn criticism for selling footmats bearing Islamic inscriptions.