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E-Tribes India (Relevant for GS Prelims)

The Tribal Cooperative Marketing Development Federation of India, (TRIFED), under the Ministry of Tribal Affairs, is going Digital as per the vision document of the Ministry of Tribal Affairs, Government of India. The “e-Tribes India” would be launched tomorrow by the Union Tribal Affairs Minister, Shri Jual Oram.

What is e-Tribes India?
TRIFED has developed its own e-commerce (electronic commerce) website i.e., tribesindia.com for sale of all its products and to tap m-commerce (mobile commerce) too.

An Android App is also in place as well on Google store (Tribes India) which can be downloaded on any Android enabled smart phone and sale can happen from this mobile app through android smart phone.

Going Digital will lead to expansion of tribal commerce and the availability of tribal products over large area, reaping greater benefits for tribal artisans. Retail Trade of tribal products would expand all over the country and the world.

What is TRIFED?
The Tribal Cooperative Marketing Development Federation of India Limited (TRIFED), a multi-State Cooperative Society under the Ministry of Tribal Affairs, is promoting and marketing tribal products, tribal art and crafts within the country and abroad by providing marketing support to tribal products through its network of 31 retail outlets “TRIBES INDIA”, 37 consignment outlets of various State Emporia and 16 franchisee outlets. It also organizes exhibitions like National Tribal Craft Expo called “Aadi Mahotsav” etc. in which it promotes and markets tribal products. It also facilitates the participation of tribal artisans to enable them to interact directly with art lovers to assess the market needs. In the last three years, it has begun providing e-commerce platforms to the tribal artisans to sell their products.

(Adapted from PIB)

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