Union Minister of Rural Development is implementing the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission which aims at making the rural women confident, aware and self-dependent. The SARAS Aajeevika Mela is an attempt to provide direct marketing platform to the rural women producers so that they get proper prices for their products by eliminating middle men.
Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) is one of the flagship programmes of the Ministry of Rural Development, Government of India to alleviate rural poverty. The programme aims at mobilizing all rural poor women into self managed community institutions (Self Help Groups, Village Organisations, Cluster Level Federations, Producer Groups/Companies), in a phased manner. The Mission also aims at promoting financial inclusion of the community institutions and provide support for strengthening and diversification of livelihoods resources of the women member households.
Since its launch in 2011, the Mission has expanded to 4456 Blocks of 584 Districts, across 29 States and 5 Union Territories.
Mahila Kisan Sahshaktikaran Pariyojana
Under a sub-scheme called Mahila Kisan Sahshaktikaran Pariyojana (MKSP), the Mission has been supporting about 33 lakh women farmers to enhance farm productivity and diversify their livelihood asset base. In addition, the Mission is promoting individual and collective enterprises of SHG women both under farm and non-farm sector.
The Ministry is also implementing sub-schemes under DAY-NRLM to support skill training and placement support under Deen Dayal Upadhyay -Grameen Kaushalya Yojana (DDU-GKY) and Rural Self Employment Training Institutes (RSETIs) scheme and for enterprise support under Start Up Village Entrepreneurship Programme (SVEP) and Aajeevika Grameen Express Yojana .
SHG members are producing various kinds of agricultural and non-agricultural/handicraft products but face problems in marketing their produce. In order to promote marketing of the products of these SHG women, Ministry of Rural Development has been supporting organisation of exhibitions under the brand name of SARAS where Self Help Groups from different states participate to exhibit and sell their products. At present, two SARAS Fairs in State are sponsored by the Ministry in each state during a financial year by way of providing assistance upto Rs 40.00 lakh per fair in Metropolitan cities (Bangalore, Mumbai, Chennai, Delhi, Kolkata and Hyderabad) and upto Rs 35.00 lakhs per fair in non-Metropolitan cities.
(Adapted from PIB)